Matilda Jane Clothing

Apparel Graphic Design

Design Objective:
Create a series of whimsical, fashion-forward t-shirt graphics for Matilda Jane Clothing that reflect the brand’s playful, feminine aesthetic and appeal to their young audience.

Process:
Over several seasons, developed hand-lettered concepts in Photoshop, converted artwork into polished vector graphics in Illustrator, and delivered production-ready designs used across multiple apparel collections.

Process:

For this design, I hand-drew numerous elements and refined them in Photoshop. I created multiple hand-lettering options to give the design team a range of creative directions to choose from.

Back