graphic artist
I create impactful visual design for businesses, from print to digital.
That includes marketing materials like posters, flyers, and apparel, plus digital assets for social media, email campaigns, and websites.
Matilda Jane Clothing
Apparel Graphic Design
Design Objective:
Create a series of whimsical, fashion-forward t-shirt graphics for Matilda Jane Clothing that reflect the brand’s playful, feminine aesthetic and appeal to their young audience.
Process:
Over several seasons, developed hand-lettered concepts in Photoshop, converted artwork into polished vector graphics in Illustrator, and delivered production-ready designs used across multiple apparel collections.
Process:
For this design, I hand-drew numerous elements and refined them in Photoshop. I created multiple hand-lettering options to give the design team a range of creative directions to choose from.
