Design Objective:
Create original, trend-forward shirt graphics for Good Hart, Matilda Jane Clothing’s women’s line, that reflect the brand’s approachable, confident aesthetic while appealing to current market trends.

Process:
I researched seasonal fashion and graphic trends to align the designs with customer preferences and the brand’s identity. I hand-drew multiple design elements and lettering options, refining them digitally in Photoshop. I presented several concepts for review, and three final designs were selected one of which sold out immediately upon release.