graphic artist
I create impactful visual design for businesses, from print to digital.
That includes marketing materials like posters, flyers, and apparel, plus digital assets for social media, email campaigns, and websites.
good hart
Design Objective:
Create original, trend-forward shirt graphics for Good Hart, Matilda Jane Clothing’s women’s line, that reflect the brand’s approachable, confident aesthetic while appealing to current market trends.
Process:
I researched seasonal fashion and graphic trends to align the designs with customer preferences and the brand’s identity. I hand-drew multiple design elements and lettering options, refining them digitally in Photoshop. I presented several concepts for review, and three final designs were selected one of which sold out immediately upon release.
