Design Objective:

Develop a cohesive back-to-school campaign for Carthage University that welcomes students and inspires school spirit through consistent messaging and design. The campaign includes email, poster, and social media assets that highlight Firebird pride and tradition.

Process:

I created the overall campaign concept and copy, focusing on balancing excitement and tradition while emphasizing community and belonging. Visuals feature authentic student moments and bold school colors to evoke warmth and pride. Each piece was designed to feel connected across platforms inviting students to celebrate their return to campus and engage with the spirit store.